innovative, committed, empowering, supportive

Business meeting with several people

Who we are

We consult in the area where business and technology fuse; evolving the business models and futures that today’s technology enables.

Clients come to us because they’ve identified the need to be better, but need external perspective and help; to challenge their thinking in creating a vision and ambition; to turn an abstract vision into an executable strategy; to recover a broken situation.

It might be that incremental change is the best option. Alternatively, the challenge may require re-imagining how a business operates internally, how it engages with customers, or how technology can empower these things.

Whatever the journey, we can accompany our clients as far as they need us to make the changes required to progress from bad to good, good to better, or better to great.

…turn an abstract vision into an executable strategy

What we do

Our belief ...

In 2006, Tim Hardcastle and Derek Hill had been working at Operating Board level in FTSE 100 and 250 businesses. Both held a passionate belief that the freedom promised by most technology products and service providers was rarely, if ever, delivered.

With a determination to resolve the glaring gap in expectations, a profound belief surfaced. Better was not only possible but essential. In the venturing spirit that has set them apart ever since, they forged a new business service model for the UK market, and F2X was born.

Better was not only possible, but essential.

Why us...

We view the aspirations and challenges of our clients as if they are our own and give them the unique attention they deserve. We are – and will always be – highly committed and accountable, through both the rough and the smooth in our working together. And the longevity of our client relationships is much-prized evidence of this.

We’ve been told that the confidence we inspire, the new world of possibilities we open, the commitment to making change happen and the calibre of our team genuinely set us apart.

Our clients

Our people

Tim Hardcastle

Tim Hardcastle

Managing Partner

A highly experienced Board level CIO/COO in FTSE 100 and 250 businesses, Tim has over 25 years experience of managing and leading IT strategy, technology-enabled business change and organisational re-design.

Derek Hill

Derek Hill


Driven by a passionate commitment to simplify the complex and deliver business centric technology that guarantees client outcomes, Derek helped develop the new business and service model that is F2X, the business he co-founded.

Sheila Tully

Sheila Tully


An expert, strategic yet hands-on, business professional, Sheila is known for making things happen; having the ability to both set and see the big picture whilst identifying and executing the detailed, critical steps to bring that picture to life.